Unbxd Inc

Education & Skill Set

• MBAs with 5-8 years experience managing software products preferably SaaS 

• Astute marketer comfortable with technology

• Ability to pick up domain expertise and develop into in-house SME on the assigned product(s)

• Flair for writing and creating market focus content

Should have created GTM strategy and launch plans for launching new products

Responsibilities:

• Benchmarking Eka’s product with industry standards, suggest best practices and changes if necessary.

• Create a Customer Advocacy Program 

• Execute GTM strategy for designated Eka Products and Apps to create leads.  

• Execute a successful Product Launch and Sales enablement programs for Eka products 

• Support Demand Generation function by creating content & nurturing inputs.

• Create and signoff on marketing assets like whitepapers, case studies, demand gen emailers etc.

• Shadow and work with Product Managers. Shadow product managers to drive market analysis, demand analysis and product pitch perfection.

• Be a part of customer conversations and team brainstorms. Drive the need to frame a pitch and GTM as early as during analysis.

• Documentation should be revamped with a marketing angle in mind. Product should be built with marketing in mind.

• Define product marketing priorities alongside (or even before) product roadmap priorities. 

• Drive trials for the assigned products and also constantly create alternative engagement methodologies other than trials.

• Run successful POCs depending upon Eka's strategic direction.

• Responsible for generating revenue through the assigned products.

• Market Research – Research latest trends in the industry – digital trends, disruptive technologies, and produce periodic reports on which would be the suitable markets for Eka’s platform product

• Design decks with minimum yet meaningful data providing valuable insights to be presented to the top management to improve Eka’s product

• Operations Analysis: Month on month exercises analysis and reporting

• Competitor analysis, usage analysis, demand analysis & opportunity analysis for Eka’s products